The Store

The Inner-Workings of a Department Store

THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods.

The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.

"... Witnessing how an establishment deftly caters to such appetites makes for an engrossing spectacle... Only Wiseman seems able to consistently capture those tiny, illuminating surprises that stay with us long after he's through with us." - Harry F. Waters, Newsweek