General Magic

The Most Influential Silicon Valley Company No One Has Ever Heard Of

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called 'General Magic', which spun out of Apple in 1990 to create the "next big thing". General Magic shipped the first handheld personal communicator (or "smartphone") in 1994. This film combines rare archival footage with powerful honesty from the "Magicians" today, reflecting on the most influential Silicon Valley company no one has ever heard of.

Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay, this is the story of one of history's most talented tech teams, who after a great failure, went on to change the lives of billions.

Best Documentary Feature winner at the Napa Valley Film Festival. Palm Springs International Film Festival nominee, John Schlesinger Award. Official Selection at the Tribeca Film Festival.

"...provides a compelling history of a company that created a groundbreaking product that was unfortunately ahead of its time." - Frank Scheck, The Hollywood Reporter